With a focus on food-centric products, I create brand lifestyle photography featuring CPG items from my San Diego studio—no matter where my clients are based. I work with both food brands and companies that offer food-adjacent products, from pantry staples to kitchen tools. I’ve had the opportunity to shoot brand lifestyle photography for several international brands, including Abeego, a Canadian company that makes beeswax food wraps with a focus on sustainability. For this shoot, I styled and photographed their wraps in real-life kitchen scenes that reflect how their products actually live in the world: beautiful, functional, and good for the planet.
I use glass jars and containers when I can. It seems less wasteful than plastic wrap because it saves the food better and is washable for use after use. As a product photographer, I even have a few vintage ball and atlas jars that I actually use. The problem with the vintage jars is that the threads are slightly different and I don’t have lids for all of them. Enter beeswax wraps.
In 2019, Abeego was my first Canadian food photography client. Eventhough, they aren’t actually a food brand, but their product goes with food, so now my product photography also makes me a Vancouver Food Photographer. Abeego makes beeswax wraps, and they shipped me a set to photograph and keep. While, they paid me to take their brand lifestyle photographs, this is NOT a paid blog post and they did not require me to join their beeswax food wrap movement – but I am in. Wait, you want to see some of the work from that first lifestyle photography breif I did for Abeego?
A half avocado or half pear does not fit well in a jar and the big glass containers I have are bulky alternatives, so I have found myself grabbing a reusable beeswax wrap to save my extra produce. The wraps are pliable and self-adhesive so they go around any shape.
I also learned that my missing lid conundrum is a blessing in disguise because living food was not designed to be wrapped airtight, otherwise rinds, peels & skin would be airtight, but it is not. So, the hemp and organic cotton cloth that Abeego coats with their formula of beeswax, tree resin and jojoba oil is perfect.
I have a former bee-keeping vegan brother who asked about the use of beeswax, but as my friends at Abeego explain, “Abeego saves honey bees by saving food…the average household throws 1 in 4 produce items into the trash, so imagine the positive effect we would have on honey bees if we took good care of the fresh food they supply us with.”
I just wash them cold water and a tiny bit of Mrs. Meyers rosemary dish soap and they get folded until I need them again (cold water because hot water will melt the wax). Rumor has it that when they are past their useful life (which is supposed to be a year or more away, that they can be used as a fire starter. And I am always up for an excuse to roast marshmallows.
Looking for product photography that goes beyond the white background? I offer brand lifestyle photography that brings your CPG products to life with real ingredients, real spaces, and real story. You can explore more of my product photography portfolio here and reach out if you’re ready to create visuals that feel as good as they look.
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